Follow the performance of you keywords. Our first trend report is about ‘traffic share’. Traffic Share works the same as Search Engine Ranking Positions (SERPS) but then better. What can I do with ‘Traffic Share’?
Monitor SEO Trends with ‘traffic share’
The SEO trends tools help to monitor your SEO improvements.
- It’s more precise then monitoring Search Engine Ranking Positions.
- ‘Traffic share’ helps you identify gainers and losers among your keywords.
- It also discloses keywords with below average shares due to competition, bad listings or other causes you need to identify.
- ‘Traffic share’ is a metric that helps you to monitor the quality of your search engine optimization.
The KPI traffic share
The KPI (Key Performance indicator) traffic share is a percentage of the maximum number of clicks that your sit can get from a certain keyword. So a traffic share of 33% indicates that you’re getting one third of the potential traffic.
A valuable sidekick: ‘Max Extra traffic’
Now we know what traffic percentage you are getting, we can – combined with the search volume – calculate another value: ‘Max extra traffic’. This number is an estimate of the extra traffic you could get if had a top listing on this keyword.
This value is very handy for making an SEO business case and also for deciding weather or not a certain keyword is worth the SEO effort.
Traffic share explained
Traffic share is a metric that’s is based on the slice of the “search pie” your site receives of a specific keyword.
Traffic share is divided in branded and non-branded traffic share. These segments must be separated because they cannot be compared. It is difficult nowadays to track the rank of a keyword due to “personal search”. That is why we developed a new SEO performance indicator: ‘traffic share’;
Example
‘Traffic share’ represents the percentage of visits to your website over the last month in comparison to the estimated benchmark a number one search engine listing can bring in for a particular keyword. This metric is targeted to your specified country as well as the language settings for all search engines in your country. Also ‘traffic share’ is segmented by brand keywords and non-brand keywords.
| Example | search volume exact keyword | estimated benchmark % | estimated nr1 traffic volume | current traffic volume site | ‘traffic share’ |
| branded keyword | 12,000 | 50% | 6,000 | 4,500 | 75% |
| non-branded keyword | 600 | 20% | 120 | 12 | 10% |
Weighted Average Traffic Share
Next to traffic share down at the keyword level, SEO Effect also calculates the weighted average traffic share. This high level SEO KPI is a percentage from zero to 100%. When you have a weighted average traffic share of 100%, all of your optimized keywords have a number one position in all of the search engines in your country. More importantly, they push maximum traffic to your website. The term, “weighted average” means that keywords with a higher search volume have more weight in this KPI.
Brand and non brand segmentation
Both ‘weighted average traffic share’ and ‘traffic share’ down to the keyword level are segmented by brand keywords and non-brand keywords. For brand keywords a higher percentage of searchers will click on the number one position in a search result then for a non-branded keyword search. So it’s more insightful to separate them in two segments.
